G.cosmetics
The Gidon Cosmetics Group

Welcome to Gcosmetics, the Gidon Cosmetics Group website. We created the site so that you can find professional, high-quality, and easy to use hair care and treatment products to use at home. site where you can get inspiration, professional advice, and also purchase a variety of hair products, devices, and accessories that will make hair care a fun and easy experience.

Hair Professionals

Founded in 1974 by Gidon Cohen and Reuven Shaaban, Gidon Cosmetics (1974) started out as a repair and servicing workshop for professional hair dryers used in hair salons.

Today, Gidon Cosmetics is a leading marketer, manufacturer, importer and distributor of products, tools, furniture and aids for hair care, cosmetics and beauty industry, building on more than 30 years of successful operations in the Israeli hair care market, providing its products to over 2,500 hair designers, beauty salons and spas.

Gidon Cosmetics is the exclusive importer and marketer in Israel of leading global and local brands, providing a one-stop-shop for all hair care needs. Skilled, professional team, broad distribution infrastructure and advanced manufacturing facility which complies with international quality standards enable the Company to provide its client base with a broad range of global quality products accompanied by reliable and professional service.

Currently employing 60 people and with an annual turnover of tens of millions of shekels, Gidon Cosmetics continues to expand into new markets, garnering more successes in each new area.

Gidon Cosmetics is headquartered in Yavne, in a 6,400 Sq. m. building, owned and built by the company to serve its needs. The building encompasses the offices, warehouse, modern training center and an elegant showroom designed in collaboration with the Italian Maletti brand of furniture, accessories and tools for hairdressers, beauty salons and spas.

Provide our clients with a distinct portfolio of solutions that make the daily moments into unique experiences.
We seek to always supply the best to our clients.

Our values

Family atmosphere: we believe that working in a family-like ambience instills confidence and trust, providing our employees with the support they need to grow and perform even better, thus maximizing our business results.

Client orientation: we focus on our clients and lead an ongoing dialogue with them to gain the deepest understanding of their needs.

Excellence: we strive to excel and to carry out each task in the best way possible. We don’t know a better way for achieving optimal results.

Innovation: we challenge ourselves constantly to generate added value for our clients and protect our position as the leaders in hair and beauty care.

Gidon Cosmetics is committed to building market leading brands with policy, value and service that comply with the highest standards for our clients. The brands we market benefit from our proven experience accumulated over the past 50 years. We are unrelenting in our quest for success, innovation and market leadership. For this purpose, we developed a breakthrough marketing platform that helps us build new brands without compromising the market leadership and reputation of our existing brands.

The team that enables our success

We take pride in a unique, high quality work environment which became possible thanks to the expertise and skills of our employees. These special, experienced and professional people transform our aspirations into reality. We believe in teamwork and in the importance of good training for attaining our strategy and goals.

Reliability, stability and being up-to-date with the industry and the trends are values that guide our business and help us expand into new areas and technologies. We believe that strong heritage and values are the roots that let you grow and explore new horizons while protecting our strong position in a competitive market.

Super Excellent Brands

BLASTER U.K

The revolutionary BLASTER hair dryer is built on cutting-edge technology for drying, straightening, and styling hair delivering optimal results.

Using the BLASTER significantly reduces physical effort by up to 40% and shortens hairdressers’ working time by up to 50% compared to conventional devices on the market.

The secret to perfect styling lies in its key innovation: a metal strip installed inside the wide nozzle. This component enables maximum heat absorption, directing heat
straight to the hair. The result- faster drying, exceptional straightening, silky-smooth texture, and extraordinary shine.

NG PRO

The NG PRO line is the first professional-grade product series designed specifically for hairdressers. Each item is carefully developed and crafted from the highest quality materials to ensure long-lasting performance, enhance professional results, and significantly save time.

Every product in the range has been selected following extensive evaluation and hands-on testing by hair professionals in salons and academies, both in Israel and internationally.

JUL

JUL, Gidon’s exclusive in-house brand, offers a unique hair care experience enriched with natural ingredients such as hyaluronic acid, hemp oil, pink microcapsules, and plant-based softeners and oils like argan and sea buckthorn.

This powerful blend helps strengthen the hair fiber, balance the scalp, and deliver lasting moisture, shine, and vitality to the hair. With regular use, JUL products help maintain the hair’s quality over time, leaving it healthy, radiant, and stylish – like a true jewel.

Global distributors

Gidon Cosmetics is proud of its global partnerships with distributors worldwide. With over 50 years of experience in the professional beauty industry, our team shares its deep knowledge and expertise across all fields – from product development and education to marketing and customer support.

We offer a tailored marketing system for every market in which we operate, and we view our distributors as an integral part of our global family.
Together, we share professional know-how, launch strategies for entering new markets, digital content, promotional materials, online training, and face-to-face seminars around the world.

Our state-of-the-art professional academy is available to our distributors and their customers, offering a wide range of training programs across all aspects of the salon business.

To further strengthen our support, we now operate a logistics center in Europe, enabling fast, smooth, and reliable shipping to multiple destinations – enhancing our ability to provide top-level service globally.